After an initial consultation you will be invited to relax in an armchair and then guided into a deep physical and mental .....
I learned about the one hypnotic command that always works from hypnotists. A good hypnotist will never give a subject a choice or offer a list of "reasons why you should fall asleep right now."
Instead, a good hypnotist will simply issue a command, "When I count to three, you will close your eyes," or, "When I snap my fingers, you will bark like a dog." The subject responds because they want to please the hypnotist and because they don't have much of a choice.
Hypnosis has a strong reputation for being an .....
Your prospects are nearly the same. Give them too many "reasons why you should buy" and you risk boring them, overwhelming them, or irking them. Give them the "one hypnotic command that always works" and they will do your bidding.
Want proof' Okay. Answer me this: Why are you reading this article'
I'm betting the title for this article promised you something you felt would be worth your reading to get. You want to know the one hypnotic command that always works so you can use it to increase sales, get more dates, or in some way get more of what you want from people. Right'
But note that I didn't have to tell you all those reasons to read this article. I gave you *one* sentence---the title to this piece---and you decided to read it based on it alone. Any further reasons for reading this were supplied by you, not me.
Boost Self Confidence Through Hypnotherapy Boost Self Confidence Through Hypnotherapy What is self confidence and how do you get it' The compact oxford english dictionary is simple in its definition: "a feeling of trust in .....
What you just did was illustrate the very point of this article. You are reading this for *one* reason. There may be subcategorizes to that one reason, but the bottomline is that you are here, absorbing these words, because I've promised you one main benefit: The hypnotic command that always works.
The trend with the best copywriters today is to pile on the reasons people should buy the product being offered, and to give an avalanche of testimonials to prove others love the product. There is nothing wrong with this approach to creating sales letters that work as long as it ALSO contains the one hypnotic command that works.
And what I want to suggest here is that the hypnotic command
alone---when done right---is so powerful that you may not even need that long list of reasons to buy. You could feasibly write a hypnotic headline and follow it with a story and end up with some terrific sales. (Believe me, I've done it!) I know this may be a radical thought, but stick with me.
Just what is this "one hypnotic command that always works"'
It depends on your audience. When I was considering writing this article, I asked myself, "What is the one thing my readers will want to know'" Since I know many of you have read my two e-books on "Hypnotic Writing," and you consider me a "Hypnotic Writer," that some deep insights into those subjects might intrigue you.
I further speculated that if I titled this piece "the ONE" command that always works, you would subliminally know there is one very powerful thing to learn here. And of course, the "one" in the headline refers to the one thing I am trying to get across here. Follow'
Okay, okay. Here's my one point in a nutshell: Know the
The bizarre story of the Hexham Heads had been in the back of my mind for a number of years and exerted an increasing fascination as I became .....
exact one thing your prospects want and tie everything you say to it.
Let me explain: If you are selling laundry soap, you might list numerous benefits and features, everything from "smells
good" to "protects colors" to "gets out stains" to "cheaper than the other brands" to "works in cold or hot water" to who knows what. But what you want to focus on is the ONE thing that your laundry soap buyers want the most. Whatever that is, create your hypnotic command based on it.
In other words, if the one thing laundry soap buyers want is "allergy free soap," then pack all your hypnotic writing power into one line that says THAT is what they will get from your
soap. Even "Allergy Free Soap Here" would work as a hypnotic
line in that scenario. Anything else you say may be weak and
even annoying compared to telling your prospects the one thing they want to hear.
Here's another example: Say you are selling a magic trick of some sort. You can list everything from "easy" to "new" to "inexpensive" to "amaze your friends" to "add it to your collection" to any number of possible selling statements.
But what is the ONE thing your audience of budding magicians want' Whatever it is, focus on it. That will be the one hypnotic command that will explode sales. Since I am a magician, I know "Easily Amaze Your Friends" would be a great single hypnotic command for the magic audience. In fact, ......
